The FleximumCoach

About Us

We’re Africa’s Premier Holistic Fitness Company. Founded by Idala Ogufere “The FlexiMum Coach”. A Chartered Accountant turned Certified Body Transformation Expert, Idala is a mom to 4 boys, she’s been able to shine the light to other mums through her customized and group online programmes.


Featured in STV, TVC Breakfast Show, she’s also an author of Fit Fam Made Easy {All you need to slay the healthy life}

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From The FlexiMum Coach

    Hi, I Am The FlexiMum Coach

    A mum to 4 amazing boys (yea.. I know, I don’t look it). I’m a Holistic Fitness Coach, Personal Trainer & Body Transformation Expert specialized in grooming women to become the best versions of themselves, Spirit, Soul and Body. 


    My journey to Weightloss started in 2012, after the birth of my 1st son, I barely experimented, but with simple calorie-portion control and exercise, I lost all the baby weight.


    However, after miscarriage and the birth of my 2nd son, I hit a whooping 101kg during pregnancy in 2015, but eventually lost burned all the baby fat in 2017 losing 35kg and maintaining my Size 6 dress size from Size 16/18 for a 2 year period.

    Bringing yoga to the world
    “Spreading mindful movement, inspiring wellness & creating community. These goals inspire everything we do at Yoga’n’Life”
    Leo Hanks
    CEO of Yoga’n’Life

    We focus on
    customer experience

    Yoga’n’Life began in New York in 2008 because the founders wanted to spread good by bringing yoga to all over the world

    – To the world’s best yogis who wear Yoga’n’Life because it’s the only line that actually elevates their practice.

    – To anyone who is experiencing the transformative power of yoga.

    – To the celebrities and the fashion-forward who wear Yoga’n’Life because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.


    This could be your testimony too.

    So I went to the market with Hubby and my son. We entered a shop, and as usual the boy won't let anyone touch him. The woman was now making comment like " nursing a baby is not easy o. Shei you carry him alone that's why he is refusing people like this, don't worry he will soon outgrow it" Sensing that, this woman may be thinking the boy is our first, hubby quickly said "this is not our first o, we have four altogether (3 biological)" The woman and everyone else in the shop couldn't close their mouths. She kept shouting, " madam you mean as you are like this you have 4 children. Even this one you are holding it is hard to believe you birthed him." She ended with whatever you are doing, keep it up. That my head did not burst is the grace of God.😄😄😄 Me that have been thinking nothing is changing here.💃💃💃💃💃
    Rita Louis

    In 2018, I birthed my twin boys and lost the over 30kg baby fat, authored and launched my book and 1st fitness event in 2019.


    I’ve been able to coach hundreds of women to lose weight and launch into deeper dimensions of themselves, Spirit, Soul & Body.


    I lead a free safe haven  called The FlexiMum Community, where we equip our Spirit and enrich our Soul, so as to transform our Bodies sustainably.


    To be Africa’s PREMIER HOLISTIC FITNESS INDUSTRY LEADER providing innovative and affordable ways to get our clients enjoying the healthy life as a lifestyle!


    To provide an experience where our clients use what they have & start where
    they are to achieve the vision.

    What I Do for Healthy Nutrition?

    I believe in the simplicity of nature, using what you have (your available resources) to achieve optimum health.

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